Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath - Non Fiction - Paperback MargotSunderland this collection provides a clear

this collection provides a clear framework and a tangible plan they can start today

proven framework for designing a life they’re excited to live

Lord of the Fleas sends Dog Man into grand adventures with tiny-but-mighty stakes

What binds these titles is their commitment to truth-telling: rigorous research

Attenborough's life story unfolds from the early Zoo Quest adventures to a planet-wide call to protect biodiversity

Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath - Non Fiction - Paperback MargotSunderland this collection provides a clearTitle: Made to Stick Condition: BRAND NEW Format: Paperback Overview: Why do disproved urban legends persist, even in the face of clear evidence? How do headlines lure us, and why do we fall for them again and again? Made to Stick, from Chip and Dan Heath, distills more than a decade of rigorous exploration into what makes ideas memorableand more importantly, why some ideas linger long after the initial spark has faded. This engaging, evidence based