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Understanding the link between value and quality is crucial

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They began their research with an interesting hypothesis that seeked to validate that when someone can see themselves owning a product through detailed images, it will encourage them to make the purchase: “When touch is unavailable, mental imagery encouraging ownership will increase an individual’s perceived ownership of an object, but when touch is available, ownership imagery will not have an effect.” Note that mental imagery can also be created through detailed product descriptions, as seen in the Mr Porter example above

What Makes a Boho Maxi Dress Perfect for Summer